Challenge:
Pepsi International’s worldwide marketing partners needed a better way to share creative assets and strategic information to move their brands forward more effectively.
Response:
The Pepsi International Creative Bank, a collaborative portal that houses print images, broadcast video, online advertising materials, style guides and key strategic documents – all in one place, safely and accessibly. The system has over 1000 users, and houses hundreds of Gigabytes of marketing materials. It’s carefully managed and kept up to date by a dedicated customer service team.
Result:
The PBI system now relies on the Creative Bank as its one-stop destination for all its marketing materials.
Coming Soon: enhanced social-networking features to further enable collaboration and communication across the whole network.
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