Challenge: 

Del Monte's promotion projects were frequently late and over budget - the result of incomplete information and minimal process management at the client side.

Response: 

The Del Monte Creative Brief approval tool enforces a step-wise process to ensure information is in hand and that strategies are clarified before work begins.
In addition, the tool makes available all approved national promotions that are eligible to be customized for a channel or market.

Result: 

Del Monte have begun exploring connecting the workflow tool to an executional tool such as Pageflex, so that creative process can be integrated with the approval and order management process.