Pepsi Press Center
Challenge: 

Pepsi's online marketing efforts have always been innovative and up to date - but the Press center was a relatively static home page.

Response: 

Pepsi's Public relations group asked for a site strategy and design that would take the Pepsi Press Center into the new century. Social features, mobile access, and a high degree of interactivity were key design goals.

Result: 

The Pepsi Press Center is a communications hub sporting social media features like executive blogs, user comments, forums and moderated chat rooms.
In addition, journalists can choose several channels by which to receive news - web page, email, RSS feed, Twitter, or Facebook.