Challenge: 

Pizza Hut’s franchisee network needed a better 
way to share product shots, online advertising, TV spots - and to achieve extensive customization to POP and print advertising materials.

Response: 

The Pizza Hut Marketing Center offers a browser-
based utility that lets visitors find and download assets, and make approved type changes without the aid of Studio staff.
Because the Marketing Center is built on a CMS platform, Account Service and Studio personnel can change artwork available without the help of a programmer.

Result: 

Franchisees can find and download any advertising materials they need to run in their local media market. In addition, franchisees can customize store signage and local advertising themselves, quickly and inexpensively.
Not only can store owners respond quickly to competitive challenges, but they're also saving thousands of dollars in art charges from their printers.