Challenge:
A startup company in the medical equipment field, Surgiquest needed a professional web site as part of their marketing plan; but to keep costs down and ensure timeliness of news and information, they needed to be able to update content themselves.
Response:
Surgiquest.com is built on a content-management framework which allows privileged users to create and edit content using only a web browser.
Custom content types were created for press releases, fact sheets, product demos, etc. Surgiquest employees can create or edit any of these with a few mouse clicks.
The only time a web developer is needed is when there are major structural or functional changes to the site.
Result:
Since launch in September of 2008, Surgiquest.com has grown and changed to reflect the evolution of this fast-moving, innovative company.
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