Marketing, and in particular the creative process, has always been highly resistant to automation. Maybe it's a left-brain vs. right-brain thing.

But in recent years, we've seen some advances made, particularly in the management of information to and from creatives, and in the articulation and scheduling of the creative process.

Turns out, it's not rocket science after all.

But what about the adoption rates? Have enterprise systems succeeded? What does it take to get creatives to use your system?

We've been involved in custom built solutions for specific workflows, and agency-wide rollouts of enterprise systems, all of which have had their interesting moments.

If you need to get your marketing process under control, if your agencies are complaining about your creative briefs, or if you just want to be able to track your projects, we can help.