We all know how hot Twitter, Facebook, and Linked In are right now; by the time you read this, there will probably be something else you need to know about - a place where your customers and colleagues are hanging out and having fun.

So where do you need to be, and where should you put your efforts?

If your customers are reaching you through your Facebook page, are they getting you at your best? Can you provide an environment and experience for them that's more in tune with your brand?

What about colleagues? Do you really want your worldwide marketing partners doing business in public?

Why not consider creating a branded, owned environment where customers, colleagues, press, and marketing partners can interact?