Company web sites have become the main point of contact between brands and consumers - and dwindling print budgets will only accelerate the trend.

Constantly updating promotions, refreshing the brand story, and keeping visitors engaged is not easy.

One thing that helps manage the chaos is the advent of web content management platforms.

Allowing companies to separate content editing from programming, CMS solutions make it easier to keep a site fresh and alive, and to achieve consitency of design and editorial voice across large sites.

In addition to allowing writers and designers to change copy and graphics using just a browser, a well- designed CMS will provide an approval workflow, flexible and extensible content types, and an interface that allows other enterprise applications to communicate with the web site.